Tanya Zhang
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Academy | Show Identity

Section 4 is a world class business media company that delivers data-driven insights through videos & podcasts. I created two identity concepts to brand their new digital show called “Academy”

 

Academy Show Identity

Section 4 is a world class business media company that delivers data-driven insights through videos & podcasts. I created two identity concepts to brand their new digital show called “Academy.”

Services: Logo Exploration, Brand Conceptualization

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Concept #1 | The Class Pass Professor

This logo exercises mental fitness and energy through its repetitive, cool colors and directional flow. Its strong structure contrasts with its slanted type. See if you can keep up with the dynamic rhythm.

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Title Sequence ANIMATION:

Concept #2 | The Beautiful Mind

This logo has a structured typeface to symbolize our reputable knowledge, but delivers through the personality of a unique & quirky professor. You know, the type that makes you want to go to class. Finally, a new thrill to learning.

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Title Sequence ANIMATION: