MRI-Simmons | Design System
MRI-Simmons is the leading provider of consumer profiling, media planning, and activation tools. Launched as a joint venture in 2019, MRI-Simmons tasked me as the sole UI Designer to create a completely new design system for their technology platform and internal tools.
Services: Design System, UI Design
I worked with MRI-Simmons in a 4-month engagement to talk to stakeholders and PMs, learn their products and user behavior, and create a brand new design system consisting of:
Methodology and visual principles
Text/color/object styles
Grid/spacing rules
Components that include buttons, menus, modals, cards, tabs, alerts, pickers
Iconography library with variants
Navigation UX UI
Annotated product flows
Additional support to UX designers, PMs, developers
Due to project confidentiality, I can not show visuals. The project deliverables included:
A new UI design system & style guide set up in Figma with live components and variants
A 103-paged exported & annotated PDF