BNY Mellon Wealth Management Integrated Campaign

BNY Mellon Wealth Management has an 93% industry leading satisfaction rate. We wanted to show that, even as industry leaders, they don't stop until they're at 100%. With a concept of "Incomplete is not good enough," we took colloquial sayings and left them unfinished to show how there's only one kind of satisfactions, 100%.

AWARD: 2017 FINALIST IN FINANCIAL COMMUNICATIONS SOCIETY (FCS)

REACH: +2 MILLION IMPRESSIONS (DIGITAL) / +200 QUALIFIED SALES LEADS / +2.38M IN NEW REVENUE IN 2016.

PRINT: Multiple publications in Wall Street Journal, The Atlantic, Wine Spectator, Food & Wine, Forbes, Planned Giving Today, The Chronicle of Philanthropy.

DIGITAL: Contextual banners in Quartz, Economist, Reuters, Giant, Xaxis for our demo target.

OOH: Airport domination in JFK and take-overs in SFO, ORD, ATL, BOS, CHI lounges.

GCD: Adam Wohl / AD: Tanya Zhang / CW: Matt Engel