Michelin #HolidayDrives
Michelin emphasizes the importance of safety and performance. The holiday season is a time of epic homecomings and volatile weather conditions. We came up with bite-sized tips on Michelin's social to show the benefits of driving slow during everyone's #HolidayDrives.
FACEBOOK REACH: 12.4MM TOTAL IMPRESSIONS (20X THE MONTHLY AVERAGE) / 4.5K NEW FANs
GCD: Adam Wohl / CD: Craig Geller / AD: Tanya Zhang / CW: Matt Engel / Animator: Kiyo Sumiyoshi